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Our vision is to be the most loved and trusted brand for seniors and their families by helping them improve and enrich their quality of life.
Antara, inspired by the Sanskrit word "Antar", meaning "the difference," is dedicated to enhancing and enriching the lives of seniors. Conceptualized in 2010, Antara was built on a foundation of expert care with an acute eye for detail.
Our first step in this journey was to create a one-of-its-kind, residential community at Dehradun, which is now home to many families, living an active and engaging life in the company of like-minded people.
The Antara Story
Our unique endowment and lineage of healthcare, insurance, hospitality and real estate drove our vision – to become a platform with a host of lifecare, lifestyle and hospitality offerings, tailored to improve and enrich the quality of life for seniors.
Our vison is to be the most loved and trusted brand for seniors and their families, by helping these seniors improve and enrich their quality of life. With this vision, we set ourselves the mission to understand and respond to their evolving needs and desires through a perfect blend of lifecare and lifestyle offerings that deliver a comprehensive and seamless experience.
The dynamic social fabric of our society, the changing times, and the growing pressures of modern lifestyle have compelled us to evolve. The hassles of daily medical assistance, overwhelming atmosphere of hospitals, and the lack of personalized care have made many families opt for trustworthy external partners to assist their loved ones. Understanding the evolving needs of seniors and their families, we have launched Antara Assisted Care Services, which includes Care Homes for Seniors, Memory Care Homes, Care at Home services, and AGEasy (formerly known as Antara MedCare Products), keeping the spirit of sevabhav at the core of our offerings.
The AGEasy Story
AGEasy experts assist you in identifying customised solutions for your health needs. You can connect with them for a free session by visiting our Antara Health Studios, through a WhatsApp video call, or in the comfort of your home. The experts at AGEasy are qualified and registered physiotherapists, orthotists, and nutritionists. They have also undergone comprehensive training and certification in Geriatric Care.
Antara was conceptualized in 2010, fuelled with the vision to be the most admired brand for seniors and their families. We took inspiration from our parent group – Max, and its strong ethos of ‘sevabhav’, credibility and excellence
Max Group is well-renowned for its commitment to nurturing the businesses of life. It has incubated and successfully built iconic brands like Max Life Insurance, Max Healthcare and Max Bupa, which have created benchmarks in service excellence, creating a positive social impact and enriching the quality of every life they touch.
Our unique endowment and lineage of healthcare, insurance, hospitality and real estate encouraged us to broaden our vision – to become a platform with a host of lifecare, lifestyle and hospitality offerings, tailored to improve and enrich the quality of life for seniors.
Antara is a wholly owned subsidiary of Max India Limited, a listed entity of the Max Group. It comprises two core businesses managed by its key entities: Antara Senior Living Limited (residences for seniors) and Antara Assisted Care Services Limited (Care Homes, Care at Home, and AGEasy by Max Group).
These companies form an integral part of the Max India portfolio, which spans senior care and real estate. All investment-related information, including financials, shareholding details, and corporate updates, is consolidated and published under the Investor Relations section of the Max India website.
For information related to ownership or investment disclosures concerning Antara, please visit the Max India Investor Relations page: https://www.maxindia.com/investorrelations
